Request a SEO analysis of your competitors and point your marketing strategy to the right direction
A correct SEO competitors’ analysis allows you to:
Set an initial overview
Identifying what are your strengths and weaknesses over your competitors, and planning an effective SEO strategy accordingly.
Find new opportunities
To position your product/service in a new market niche that hasn’t yet been occupied
We identify all the critical issues that need to be avoided or fixed
to avoid any mistakes and start in a better position than the competitors
Our method for an efficient SEO analysis of the competitors
1.
We start from here: who are your competitors and what’s their web positioning?
Properly identifying who your competitors are could seem easy, but it isn’t. It’s the most delicate and important phase of the entire analysis.
It’s in fact needed to find and split them between direct competitors (the ones who offer your same products or services) and indirect competitors (the ones that have the solutions for the same needs, but offering different products/services).
Afterwards, we begin analysing all the metrics related to the organic traffic in a specific time frame, the type of results in the SERP, the amount, the distribution and the overlap of keywords and, finally, the web ranking of your competitors.
Let’s have a look at your competitors’ websites structure
What kind of communication do they use and how do they promote themselves?
The answer to this question allows us to find out what’s the best web marketing strategy for your business.
Do they treat a blog? Do they use infographics or any other kind of media content to display their products?
Are there shown any case histories? Is there a FAQ section or any kind of real time assistance?
What’s their sales funnel?
The Analysis of your competitors’ backlink profile
In the study of your competitors we don’t examine only the traffic, the keywords and the contents’ structure. Another fundamental step is the analysis of the backlinks’ quantity and quality of your competitors.
Do you already know that the backlink profile is highly rated by the search engines and can affect – both in a positive and in a negative way – the web positioning?
And it can also happen that we find new and unexplored ways for your next link building campaign!
We end (our SEO analysis) with a complete overview of your social marketing strategies
Facebook, Instagram, Twitter, YouTube, Pinterest, Linkedin: the analysis of how strong is the presence of your competitors in the social networks and what’s the frequency of their activities – in terms of posting and advertising – can be very useful to understand the level of involvement of your target.
5.
We compare the data and the final insights
After analysing your competitors’ traffic data, their most performing and used keywords, the information their websites’ provide, the different backlink profiles and their presence on the social networks, we start the comparison.
All these actions allow us to compare you to your competitors, understanding what are your strengths and weaknesses.
What are the mistakes that your competitors made and that you should avoid? Are there any chances to improve your offer or to position your brand in a market niche that’s not been occupied yet?
Why should you rely on us for your competitors’ SEO analysis?
Because it’s a SEO specialist task! A very articulated process that starts from the data collection through different SEO tools and, after the results, we give you detailed and useful insights to optimise your SEO strategy compared to your competitors.
Google Analytics
Google Search Console
Semrush
Seozoom
Ahrefs
FAQ - What you need to know about the SEO analysis of your competitors
The competitors’ SEO analysis is, without any doubt, an important step for any web marketing strategy. It’s in fact necessary – and tightly connected to the market analysis – for the launch phase of a new project, but it’s also a very useful “monitoring” instrument for all those well-established companies who want to know if they are still able to compete on the market.
They are usually five.
The competitors’ list is defined together with the client, looking for the companies that operate within the same industry in order to obtain a fully detailed comparison and in line with the goals that need to be achieved.
