Google Analytics 4
Audit and Configuration
Collecting all the necessary information for your project
to be able to measure the performances related to your business’ goals.
Identifying all the technical and strategic issues and strengths
in order to improve the performances of your website, ecommerce and app.
Adopting strategic and targeted choices
to optimize your offer, the user experience and increase the conversion rate.
Our method for the analysis and the configuration of your Google Analytics 4 account
1.
Let’s start from here: what are the key performance indicators of your project?
Before starting the analysis and the configuration of your Google Analytics account, we make a measurement plan in order to understand what are the vital KPIs for your business.
Any website, as any ecommerce and any advertising campaign, has specific objectives that have to be reached and needs a data collection in order to evaluate the project’s performances and all the strategic choices that have to be adopted.
During this phase, we identify all the relevant metrics for your business goals. Those ones that need to be monitored and measured in order to optimize the user experience and the conversion rate.
GA4 Audit. Is your account correctly set up?
Data Stream configuration, the installation of the tracking code, the integration with Google Search Console and Google Ads: they are the first aspects we’ll verify.
Then we move on to analyze the configuration of events and conversions set and their correct tracking, custom definitions and any filters and audience segments.
We tell you what must be improved and how to do it.
Configuration of the settings of your Google Analytics 4 account
The reason for that, is tracking and registering the traffic to your website (or your app) in order to collect the information necessary to know the ways and the interaction time of the users and the presence of any possible issues that need to be fixed.
In relation with the metrics identified initially, we configure the different account settings and the tracking system: we put the base for the collection of all the necessary and easy-to-read information so that we can create personalized reports and increase the performances of your digital marketing strategy.
Perché affidare a noi l’analisi e la configurazione del tuo GA4?
Perché siamo Google Partner! Mettiamo a tua disposizione un team di professionisti esperti e certificati nell’utilizzo di Google Analytics 4.
Google Partner
Analytics qualified individual
Facebook Blueprint Certified
Bing Ads Accredited Professional
Shopify Partners
FAQ - Cosa devi sapere sull’audit e la configurazione di GA4
Google Analytics is a platform that provides the statistics and the analytic instruments necessary for improving the websites, ecommerce and advertising campaign performances.
A wrong configuration of the account – and not calibrated on your business goals – gives back an alteration of the data that’s useless or even harmful for the strategic choices to be made.
GA4 Account Audit enables us to verify that everything has been set properly to take advantage of all the potentials of this platform.
Everyone who needs to track a website’s performance, an ecommerce, an app and any SEO strategies and advertising campaigns.
Google Tag Manager is for sure a formidable ally in dealing with the scripts for the tracking of the events in GA4, both in its basic or advanced version. Another crucial tool is Google Search Console for the analysis of the search queries.
