Diversify and expand your advertising strategy with Microsoft Ads
Lower PPC costs than Google Ads
Lower competition means also lower advertising costs; but also more lucrative traffic and conversions.
A more profiled target
Intercept the potential clients that Google Ads can’t reach and be present where your competitors are not.
More traffic and visibility
By placing ads on Bing, AOL, Yahoo, affiliate marketplaces and the whole Microsoft network.
Our method for a successful Microsoft ads campaign
1.
Let’s start from here: definition of the goals, target audience and type of the ads
On which goals your Microsoft Ads campaigns are based?
The definition of every campaign’s goals is the first step to define the best strategy and optimise its results.
Working on the brand’s authority, getting new leads, the launch of new products and services: the objective drives the definition and decision of what’s the target audience and what are the types of ads to be promoted.
We define what’s the budget, plan the Ads strategy and start the keywords research.
The correct keywords help your ads being visible to the right target audience.
Through an in-depth analysis we look for the words related to your products and services and verify the estimated costs for each of the keywords that need to be included in your advertising plan.
We define the budget and plan the strategy of the different types of campaigns that need to be activated.
Review of the landing pages of your campaigns and, if necessary, their optimization.
Every sponsored product and service must have its own landing page, consistent with the ads and optimised and aiming to the conversion.
The verification (or creation) of the landing pages it’s an essential step to maximise the performances of your advertising campaigns.
What do we verify? The structure, the consistency of the contents, the conversion path. Anything that can improve the user experience and the quality score of your ads, reducing the bounce frequency.
After having created the ads and setted the campaigns, we go online.
Once defined what the goals are, the target audience, the type of campaign, the keywords and the budget to invest, we move to the creation of the ads to promote and the configuration of the entire campaign.
Textual ads in the search, multimedia ads, dynamic ads and shopping ads: every kind of ads have to be setted differently.
Once every aspect has been properly setted, we launch the campaigns and move to the next phase: management and optimization.
We monitor the evolution of the campaigns and track the results
One of the advantages of the campaigns made with Microsoft Advertising is the possibility to track and analyse what the users did after having clicked your ads.
During this phase, we not only monitor the different KPIs (like the amount of clicks and the conversion rate), but also what are the actions that the users take, in order to optimise the strategy and maximise your investment return.
Why should you rely on us for your Microsoft Ads campaigns?
The creation of efficient ads is essential to optimise and improve your campaigns’ results. And we know how to do it: our team is certified “Microsoft Advertising Professional”!
Bing Ads Accredited Professional
Google Partner
Analytics qualified individual
Facebook Blueprint Certified
Shopify Partners
FAQ - What you need to know about Microsoft Ads campaigns
The Microsoft Advertising ads are displayed on websites, affiliated marketplaces, apps and search engines from the Microsoft network (like Bing, MSN, Yahoo, AOL).
The competition and the cost-per-click. There is less competition on Microsoft than Google and, usually, this means lower costs. A correct marketing strategy should include both of the platforms: doing this, you cover all the online search and increase the leads and the conversions.
There is not any fixed duration or any kind of minimum investment. The costs for a Microsoft Advertising campaign depends on many aspects: what is the type of the ads, the keywords and the level of competition, the target audience, etc.
Yes, it is. The Microsoft ads are very flexible: they can be activated, eliminated, paused or modified at any moment based on what are the strategic choices to be carried on.
There is not a specific type of business that benefits from Microsoft Ads. Bing Ads is suitable for all those companies that want to diversify and maximise their results from the digital advertising activities, combining Bing, Google and the social ads.
Usually, it’s more advantageous for those websites or ecommerce that have customers for example in the United States or the United Kingdom, because the platform in these countries is very popular.
