Request an audit of your Advertising campaigns on Google and Facebook
We find all the weaknesses in your account
And anything that prevents your advertising campaigns from bringing the desired results.
We find new chances
To take advantage of the full potential offered by the advertising tools and to increase the conversions.
We prepare a report where are indicated all the necessary actions
o optimise the campaigns and get the best in terms of investment return.
Our method for your Ads campaigns Audit
1.
Let’s start from here: definition of your advertising goals
Before starting to analyse the accounts on the different advertising platforms, we ask our clients what are the targets of the advertising campaigns and what were the desired results, what is meeting their expectations and what instead needs to be improved.
Brand awareness, lead generation and direct sales are different goals and every advertising campaign has to be configured and optimised in different ways to reach them.
Checkup of the PPC campaigns activated on the different Ads platforms
Once identified the type of business, the target audience and the goals of each campaign, we review all the sponsored campaigns activated on the advertising platforms.
The aspects that drive our analysis are first strategical, technical and operational, in order to improve the campaigns’ performances from any point of view.
Is the chosen strategy in-line with the set goals? Are there any new opportunities that can be taken to increase the conversions?
Has the target audience been set properly? Are there any keywords in the advertising plan that can be considered a “waste”?
Is the budget invested correct and partitioned properly among the different campaigns?
Are the landing pages working, consistent with the ad and structured in a way that makes the users arrive at the conversion?
Are the KPIs set the right ones in order to measure your campaigns’ performances?
Predisponiamo un report con le criticità da risolvere e le linee di intervento da seguire
Why should you rely on us for your Ads campaigns Audit?
Because we are Google Ads, Facebook Ads and Microsoft Ads partners. Our certifications guarantee you a high quality consultancy able to get the best from the different advertising platforms.
Google Partner
Analytics qualified individual
Facebook Blueprint Certified
Bing Ads Accredited Professional
Shopify Partners
FAQ - What you need to know about the Audit and the setup of GA4
When the performances of your campaigns are not the ones you expect in terms of conversions, traffic and new leads.
It depends on the complexity of the account, on the types and on the amount of the active campaigns, but our final report is usually ready in a couple of weeks.
You can proceed by yourself with the amendments suggested (our Audit gives you all the information you need in order to do that) or with our help.
