We write your blog’s articles.
Build trust and improve your brand reputation
through useful and valuable contents that show how present(?), confident and reliable you are.
Improve your web positioning
with the keywords that your target uses when seeking information about the products and the services that you too can offer them.
Open a new touchpoint with your target audience
by focusing on the keywords users use to search for information about a product/service.
Our method
1.
Let’s start from here: the market analysis, the definition of the target and the goal.
Before starting to write or post anything, it’s important to study and understand your context, who’s your target and what are your goals.
That allows us to map topics and keywords we have to work on and categorize the topics that need to be deepened, because your company blog it’s an instrument made to inform, not to sell!
The editorial plan
The “Key Word” is planning, in a medium-long term, which ones will be the topics to be covered and the publication frequency.
The latest in your field, case studies, tutorials, long forms, guest post, evergreen and cornerstone contents: we decide which topic to be covered, the pattern to follow e we program in a strategic way the online contents to publish on a weekly or monthly basis.
If you already have a blog, before making the editorial plan, we’ll review all of your previous contents in order to understand which ones created traffic to your website, if any of them are redundant and if all the necessary contents have been covered and useful for your business.
We write SEO friendly contents (and if needed we optimize the previous ones)
What does “SEO friendly contents” mean? They are the ones useful and appreciated by your audience and…the search engines!
Original, useful, easy to read contents and that satisfy the need of information of the people who read them. Because the keywords are important, but their use is even more important.
We know how to do it (and very well)!
Let’s monitor the results.
We go online as planned and we begin monitoring each article of your blog in order to have a periodical and fully detailed report about the evolution of the editorial plan.
This will help us to understand what is working.
Why should you deliver us your blog’s articles?
Because our SEO copywriters know how to create valuable content for your audience and for Google.
Google Analytics
Google Search Console
Semrush
Seozoom
Ahrefs
FAQ - What you need to know about your Company blog
When you want to give voice to your company and you have something to tell, something that has value.
The reason, instead, is very common and is to get organic traffic and – as a consequence – increasing the conversions. But a company blog can also be created only to grow in terms of brand reputation and authority. Basically, it only depends on what your goals are.
Nowadays, writing an article for a blog means writing it for the users and not for the search engines. It’s essential to intercept the search intents of your target audience, producing valuable articles that are relevant and that can satisfy the need of information.
Once again, the answer is: it depends. That’s why it is very important to define an editorial plan. You might think that, for example, made on a weekly basis brings more traffic, but in reality it all depends on the “quality” of the contents.
It’s your target audience that “decides” the quantity and the frequency of your blog’s articles, as well as the topics to be covered. This aspect can only be determined from an in-depth analysis of your industry and of your target audience.
Our SEO copywriters write the articles of your blog. And yes, it is possible for you to check before posting.
A good company blog is a very important marketing tool that, in the long term, helps to improve the web positioning on the search engines and the organic traffic, but only as part of a SEO strategy that aims to achieve your goals and without ignoring the importance of other SEO activities like the link building, the digital PR, the advertising campaigns, etc.
