We plan and manage your advertising campaigns with Google Ads
A proactive and highly qualified team
To better manage your campaigns. No matter what your business is.
Constant monitoring of the performances
Through a periodical analysis of your KPIs. What is working and what instead needs to be improved?
Optimization of your Ads strategy
With new solutions in order to improve and maximise the ROI of your advertising campaigns.
Our method for a successful Google Ads campaign
1.
Let’s start from here: definition of goals, target audience and budget.
Before setting a Google Ads campaign, it’s needed to first establish what are the goals and the target audience, in order to be able to determine what’s the budget to invest.
Would you like to increase your brand’s notoriety, receive new leads or increase your revenue through direct sales?
Would you like your ads to have a niche, local or national distribution and be targeted at an audience with specific needs?
According to your goals and your target audience, we create a campaign that requires a determined budget.
We set up the strategy, the keywords’ analysis and the search volumes.
At this stage we define the strategy to be implemented in relation to the different types of campaigns to be activated and then prepare a careful analysis of keywords that takes into account the volumes and frequency of search over time, and the price in relation to what is the budget to be invested and the objectives to be achieved.
The goal is to use in your advertising plan keywords related to the products and services you offer and that don’t require too much money effort: the cost of a single keyword of a pay-per-click campaign may in fact vary depending on the market competition.
We revise the landing pages of your campaigns and, if needed, we optimise them.
The audit of the landing page is an essential step in the configuration process of a Google Ads campaign.
An optimised landing page is not only able to generate new leads and conversions reducing the bounce frequency, but it can also improve your ads’ authoritativeness, its quality score and ranking.
We verify the relevance and the consistency of the contents with your ads and the user experience.
Let’s get into the heart! Setup, management of the Google Ads campaign and optimization.
Once the goals, the target audience, the type of sponsoring campaign, the keywords and the landing page have been defined, it’s the moment to create the campaign.
Once decided the ads, the target audience, the duration and the budget of the sponsoring campaign, we start the testing phase and move online!
Then, we move to the campaign’s management and the optimization. Are there any ads that have to be modified or paused for any strategic reasons? Any budget to be remodulated? Any campaign to “push” with specific keywords or that need to be redesigned because of low-performing or not-in-target keywords?
We monitor the campaigns’ performances and track the results
A very important part of our job is dedicated to the data and results analysis, to act quickly in order to improve your ads’ performances.
Traffic, number of impressions, placement, costs and conversion rates: through a periodic report we give you precise answers about your investment return and what other activities need to be made to improve the strategy.
Why should you rely on us for your Google Ads campaigns?
Because we have seen the birth of Google and its evolution, from a simple search engine to an advanced advertising platform. We have more than 20 years of certified experience!
Google Partner
Analytics qualified individual
Facebook Blueprint Certified
Bing Ads Accredited Professional
Shopify Partners
FAQ - What you need to know about Ads campaigns
Google Ads offers different types of campaigns depending on your goals, the duration and the budget you can invest:
- Search campaigns, with textual ads in the Google SERP to increase the sales, leads and conversions;
- Display network, with ads published on websites and apps owned by Google to increase the sales and the brand’s notoriety;
- Video campaigns sponsored on YouTube and other websites to increase the brand’s visibility;
- Local campaigns to promote the physical location of a brand through different channels;
- Performance Max Campaigns, with ads displayed at the same time on different platforms (of the Google Network) for the same campaign.
Remarketing is a strategy that allows you to reach – once again and through visual or textual ads – users that have already visited your website, but without turning into a conversion during their first visit. It’s a great instrument to increase conversions, but only if implemented properly. In fact, if made in an “aggressive” way, it has literally the opposite effect.
There are no fixed costs or duration. All depends on how much you want to invest and on your goals. The investment to be done in a Google Ads campaign is related to the cost per click (and to the number of the clicks received) of the sponsoring, to the consultancy and the management of the campaign.
Yes, it is. The Google ads are very flexible: they can be activated, eliminated, paused or modified at any moment based on what are the strategic choices to be carried on.
here’s not a connection between organic web positioning of a SEO strategy and what achieved with an advertising campaign. Certainly, at the beginning of a new project, it is highly recommended to activate a Google Ads campaign in order to increase the visibility and the traffic to the website that a SEO strategy, for natural reasons, can’t guarantee in the short term.
