Consultancy and management of Google Tag Manager
Full and centralized management of the tags
of Google services like Analytics and Ads, but also of third parties platforms like Facebook Ads.
Flexibility and a quick implementation
allow adding, modifying and eliminating all the tags from the same platform without changing the code
External and async activation of the script
doesn’t slow down the pages loading time of your website, ecommerce and app
Our method for the configuration of your GTM
1.
Let’s start from here: Data Layer verification for Google Tag Manager
What’s a Data Layer? It’s a portion of the code that allows you to transfer your website’s data to Google Tag Manager and, subsequently, to the analytics tools.
Before configuring the account, the Data Layer verification is therefore a very important step: a precise and fully detailed script (calibrated on specific goals and KPIs) is the basis of a management system that aims to make the data collection useful for the growth of your business.
Our duty is to verify that has been developed in the proper way and that it contains all the necessary information to monitor the KPIs.
Creation and configuration of the GTM account
We create the account, configure and install the tags’ container in order to track your website’s data and your advertising campaigns, following a measurement plan of the KPIs based on your needs.
We add other tags, triggers and variables, implementing the data submission to the different platforms of digital marketing activated, both from Google and/or from any other third parties.
Final test, publication and constant support
Before publishing the tags it is recommended to test them in order to fix any kind of issues that can be found. We therefore test all the elements, verify their integrity step by step and put them online!
Then we move on to the periodical management of the Google Tag Manager to guarantee you an accurate data collection based on your actual business needs through the implementation of the most advanced techniques.
Why should you rely on us for the implementation and the management of your GTM?
To correctly install and configure Google Tag Manager, excellent technical skills are required. We are a Google-certified agency with a team of consultants specialized in the implementation, customization, and management of Google’s Tag Management system.
Google Partner
Analytics qualified individual
Facebook Blueprint Certified
Bing Ads Accredited Professional
Shopify Partners
FAQ - What You Need to Know About Google Tag Manager
Tag Manager is a free tool provided by Google that allows you to manage and distribute from a single dashboard monitoring codes (also named “tags”) on the websites, ecommerce and app for digital marketing activities, without taking actions on the source code.
It doesn’t risk provoking any kind of programming (?) conflict or to slow down the pages of your website, because it works as an external and async tool.
Google Tag Manager allows you to manage and distribute all the tags on different platforms. Not only the ones owned by Google (like Analytics, Google Ads), but also the ones from third parties like Facebook Ads, Linkedin Ads and from the Microsoft Network.
Google Analytics is a website and apps monitoring instrument used to collect data and create reports; GTM is a platform used to distribute, monitor and modify the necessary scripts for utilization of the different digital marketing instruments, including Analytics.
