We “map” your brand and set up a Local SEO strategy for a better visibility in your area
Improve your visibility in the local searches
and intercept new customers with a high conversion rate and that are seeking a close and quick solution for their needs.
Localize your business in Google Maps
with all the information useful for your target audience in order for your business to be always reachable
Improve the (your) online brand reputation
through your customers’ reviews
Our method for the local positioning of your brand
1.
Let’s start from here: local market analysis e geolocated keywords research
We look at the local market and after that we do an accurate keywords research in order to identify which ones are necessary for your business, also defining what’s the geographic area you operate in.
In order for Google to elaborate the local search results, there are three main elements and two of them are the relevance and the geographical proximity.
Basically, your products and services have to be appropriate with the users’ queries and within the right distance from the location they are when doing the research.
We calibrate the SEO for the local searches: on page (site) and off site
Once we identify the keywords that are useful for your local web positioning, we begin the optimization of your website’s pages.
Geolocated pages, snippets, heading tags and meta tags need to be perfectly optimized. Your company name, location and phone number always need to be just a click away and with the right “contacts” page.
Then we move to the external references, by activating a Link Building and Digital PR campaign focused on a local scale.
We optimize your Google Business Profile
If you already own a Google Business Profile, we analyze and optimize it with all the useful company information, so that your profile is as complete as possible. If instead you haven’t still requested and verified it yet…we’ll take care of it!
In a Local SEO strategy, your Google Business Profile is vital, especially for the impact that your brand has through the reviews.
Nowadays every potential customer (all of us), before contacting any company, examine(s) the reliability of a brand by checking the online reviews of the customers that have already purchased. Isn’t it?
We activate a Local ADV campaign, but only if necessary
The activation of a local ADV campaign isn’t a necessary step, but a great opportunity.
If your company, for example, is in the launch phase or in a disadvantageous position compared to its competitors, it could be useful promoting it on the social platforms and on the search engines.
5.
We monitor the evolving of your web positioning through periodical analysis.
Once implemented the whole Local SEO strategy, it’s the moment to track the results of the organic traffic: which keywords bring more visits to your website?
How much your brand is growing locally compared to your competitors?
What are the goals we achieved and how we can act in order to improve the planned strategy.
Why should you rely on us for yourLocal SEO strategy?
Because our Local SEO specialists possess the necessary experience to successfully position and promote your company locally in order for you to have an advantage over your competitors and intercept new potential customers.
Google Maps
Google Search
Google Travel
Bing Places
Android Auto
FAQ - What you need to know about the local SEO
A Local SEO strategy is a fantastic opportunity for all the companies that have a physical location(?). Our team plans a Local SEO strategy for all those medium-big companies that run their business on a local basis, like hospitality, construction industry, education, etc.
Local searches are the ones that everyday thousands of people make through Google or Maps in order for them to find the products or the services nearby.
They can be generic searches, like the ones related to a specific kind of business with the “near me” function, where Google sends back the results depending on the geolocation of who is conducting the search or also when a specific area or city is indicated.
An accurate and optimized Google Business Profile is an important instrument to intercept new potential customers and to improve your brand awareness. On the other hand, a profile that isn’t updated with all the relevant information (address, phone number, opening and closing time,etc.) can seriously affect your business.
