Don’t lose your ranking and organic traffic! Commit the SEO migration to an agency focused on the migration of your website
Keep the ranking
of your old website to avoid the risk of a “free fall” in the SERP and to keep on growing.
Minimize the loss of organic traffic
because this is a natural consequence of a SEO migration, but not “devastating” if done in the correct way.
Ensure service continuity
and the UX to your visitors that suddenly have to browse a new website.
Our method for a correct SEO migration
1.
Let’s start from here: the mapping and the analysis of your old website
A SEO Audit of your old website is the starting point of every SEO migration process.
We start analysing every single page to verify which ones are indexed, which ones generate more traffic (and for what kind of search query) and the presence of any backlinks, in order to understand which pages need to be migrated.
Then we move to the mapping of the old URLs, redirecting them to the new ones in order to avoid the creation of 404 Errors with any kind of “domino effect”.
The optimization of a new website? We get ready a new optimization on-page for content and media, if needed.
When the migration is completed, we check that everything is lined up as it should be.
We start again scanning the new website in order to be able to find any kind of issues: we verify if the old and the new URLs match and if the redirects have been set in the correct way.
We also check the inbound links to avoid the risk of damaging the authority score achieved with the previous link building campaigns.
We check that all the SEO procedures shown in the migration document have been properly implemented by the developers, and if not, we prepare a new check-list with all the actions that need to be taken.
A periodic SEO check to correctly monitor the performance post-migration.
During this phase we monitor the indexing, the performance and the positioning of the new website to verify if the site migration is proceeding as instructed.
In this way we can identify any possible mistakes and support the developers by giving them the right adjustments.
Why should you rely on us for the SEO migration of your website?
We already answered this question: because the SEO migration is one of the most delicate and underestimated activities. Excellent technical skills are required in order to keep the web positioning achieved.
Google Analytics
Google Search Console
Semrush
Seozoom
Screaming Frog
FAQ - What you need to know about the SEO migration of a website
Anytime a website needs to change something in its structure, but without losing the ranking and the authority it has reached during the years. Some of the most frequent situations are:
- a change in the structure of the URLs of a website;
- a modification of the architecture and of the structure of the contents, like their relocation in new categories;
- a change of the hosting, the domain or the internet security protocol;
- a change of the CSM;
- a rebranding or the restyling of a website.
It depends on how complex a website is and on how many pages need to be indexed. Usually, it takes between two and four weeks for the pre-migration phase and up to eight weeks for the final checks and for any possible corrective measures during the post-migration phase.
Yes, it does. If any blackout happens during the online launch of the new website, it is necessary to contact the software house and/or the hosting service.
A SEO migration is extremely important for any kind of website that has reached a good web positioning, but in the case of an ecommerce is vital to prevent any fall in turnover. What would happen if your product sheets return a 404 error to your visitors?
There’s not any “best moment”, it depends more on the kind of business. For example, for any seasonal business, it is better to don’t do that when there is a higher traffic to the website.
