SEO services for E-commerce: we increase your online store sales
Improve your e-commerce performances
Faster and easier in the purchase process. In one word: optimized!
Grow your web positioning and the visibility
Only optimized e-commerce can reach the first page in Google search results!
Increase the organic traffic
and the conversion rate, because an audience interested in your products and services is also a potential customer ready to buy.
Our method for the optimization of your E-commerce
1.
Let’s start from here: a SEO analysis of your market
Every step in the optimization is based on the data. The first ones we’ll collect and analyze are the ones related to your market niche, for an in-depth comprehension of the scenario where your business operates.
You will tell us who you are and what you’re aiming at, but more information is necessary.
It’s important to understand the field you operate in, who your potential customers are and who your direct and indirect competitors are.
We look into the search intents to determine the keywords necessary for your e-commerce
All the searches are made for a reason. And, in the case of e-commerce, the reason is to buy a product.
So the study of the search intents is vital for an in-depth comprehension of what your target looks for and, above all, which are the most used keywords for that.
So the goal is to define the appropriate keywords set. They need to achieve the perfect balance of category keywords, product keywords and informational keywords in order to optimize your E-commerce on a structural and content level to aim at the best results in terms of visibility.
We optimize your E-commerce for a great UX
What’s the best way to optimize E-commerce? Creating a simple and user-friendly structure, able to offer a good buying experience.
So not only a technical optimization, but also navigational and semantically correct: primary and and secondary menus, categories, subcategories, related products, search tools, filters, tags, product sheets and images, in-depths sections for informational keywords.
In a few words, an optimization helpful for the users and for the search engines, focused on the conversions.
We improve your brand’s prestige through Digital PR campaigns
Once we have completed the on site optimization, the next step will be the creation of a web marketing strategy for e-commerce through the Link Building and Digital PR activity in order to improve your brand’s authority and to improve the organic web positioning.
Newspapers, industry portals, guest blogging, influencers, opinion leaders: the main goal isn’t to increase the sales, but to improve the brand reputation online and offline.
We periodically check and report the evolution of conversions and the web positioning
The SEO optimization of an ecommerce starts and ends with a data analysis.
What do the users do when landing in your online store? What are the most researched items and the best-selling products? Which pages receive more traffic and from which sources?
These are only some of the questions we’ll answer to understand if your ecommerce is well-performing and, above all, if it’s in line with the goals to achieve. We do that by monitoring the KPIs periodically, tracking the progress your store made and perfectioning the initial strategy.
Why should you rely on us for the SEO optimization of your e-commerce?
Because our SEO consultants are a guarantee in terms of experience, skills and results.
The platform that hosts your online store, for us, it’s just a detail.
WooCommerce
Shopify
Prestashop
Magento
BigCommerce
FAQ - What you need to know about the SEO optimization for ecommerce
In an era dominated by the “big” marketplaces, and the presence of new competitors, means that if an ecommerce hasn’t been optimized, there are no chances of reaching a good position in the search results, which also results in a very low traffic to the website. An online store that literally can’t sell enough.
The product sheets are created from the client. Based on the keywords examined, our team predisposes all the instructions and all the necessary information in order to optimize the product sheets.
In order to achieve good web positioning, it’s really important to combine a SEO optimization with a wide-ranging web marketing strategy that increases the online visibility, the brand authority and reputation through an activity of Link Building and digital PR.
There’s not a given time for that. The SEO activity brings the first results in the medium and long term, but is anyway possible to verify its progress through a periodic monitoring and analysis of the online store.
