We develop a Digital PR campaign able to grow your brand awareness
Make your brand authority and popularity grow!
Talking about your products and services through realities that are well-known to your target audience means that it can also influence the opinion they will have about your brand.
You enhance your SEO strategy and improve your web positioning
Do you know that the digital PR activity is useful for link building? It brings to your website authoritative backlinks!
Build trust, growing your brand reputation and the traffic
in a domino effect that generates new and qualified leads and increases your revenues.
Digital PR: our method step by step
1.
Let’s start from here: a market analysis and the definition of your goals
We do an accurate brand analysis, a market analysis, a competitors and target audience analysis to understand which actions need to be triggered in order for you to grow your online visibility and reputation.
How can your target audience be reached? What are their preferences in terms of contents? What are their interests?
We choose the right media that bring your brand to the attention of the big audience
Newspapers to send press releases to, blogs and authoritative industry websites where you can talk more about your products and services, influencers and opinion leaders that are ready to act as testimonials: the channels and the subjects to be involved in the digital PR are many and different, but this doesn’t mean they are all suitable to your brand, even if highly qualified.
Choosing the correct ones is a fundamental step.
Definition of the editorial plan and then the operational phase
Once selected the right strategic partners for a digital PR campaign, we start working on the definition of an editorial plan to bring online.
What kind of contents have to be shared? Press releases, blog posts, videos, infographics, ebook: there are different possibilities depending on the chosen channels.
Then, we go online, with a precise publishing schedule, to tell people who you are.
We regularly monitor the activities and the results. And, if necessary, we intervene.
The last step is periodically checking the results.
Through a fully detailed report, we compare the results achieved in terms of traffic volume and web positioning with the goals set.
Have the results been achieved as expected? What worked and what instead needs to be recalibrated? And, in that case, how can we improve the initial strategy?
Why should you rely on us for your digital PR strategy?
Because there’s not an effective digital PR campaign without a strong SEO strategy and there’s not a SEO strategy that doesn’t include the digital PR activity. Clear?
Our team is specialized in the digital PR activities and can count on a partners’ network able to give to your project the visibility it needs, in order to improve the brand awareness through traditional and digital channels highly qualified and on a local and international base.
ANSA.it
Engage.it
Tpi.it
ItaliaOggi.it
Tiscali
FAQ - What do you need to know about the content marketing strategy?
It needs to be done if you want to increase your online visibility and the brand authority in your market niche or in a new one.
It’s also necessary in the launch phase of a new business, as well as for the ones already in the industry that want to improve the brand awareness. In order to get the best results has to be anyway combined with a good SEO activity, link building and content marketing.
A digital PR campaign triggers a digital buzz through links, references, sharing that make the online visibility, the brand reputation and authority grow. Nowadays these are essential requirements to get a good ranking in the search results.
Our team will be in charge of a first analysis: all the channels and the professionals involved in a digital PR are different, but not all of them are suitable for every company. After that and agreed with the client – depending on the goals and on the industry – , will be selected the channels, the media and the people to be involved in the project.
