We plan and manage your Advertising campaigns on Facebook, Instagram and Linkedin
Improve your brand reputation
through quality advertising contents that makes the user perceive the value of your brand
Generate new leads and increase the conversions
intercepting your target audience “sensitive” to your products and services.
Measure the results of your investment
In real time thanks to the social monitoring tools, so that you can decide if you want to confirm or change your strategy.
Our method for a successful Social Ads campaign
1.
Let’s start from here: what’s your target audience and what are the goals you would like to achieve?
The first step is to set the goal of your Social Ads campaign: do you want to improve your brand awareness or getting new leads and direct sales of your products and services?
Then, the identification of your target audience, in order to optimise the campaign in terms of budget and contents
The definition of the platforms where your social Ads campaigns should be displayed
During this phase, based on your goals and target audience, we define strategically on which platforms your social Ads campaigns should be enabled.
Facebook, Instagram and Linkedin give you the opportunity to approach an infinite number of potential and diversified clients and, despite the fact that these platforms provide you similar formats for the same type of ads, each one of them has a different type of language and is structured in different ways, depending on your purposes.
In order to maximise the efficiency of an advertising strategy and to reach your goals and target audience, it’s extremely important to choose the right platforms and formats.
We plan the contents to sponsor, setup the campaign and put it online
Creativity and clear communication: these are the factors that drive us in the creation of the contents in order to get the attention of your target audience through a clear message.
From the most traditional formats (like images, videos, image gallery) to the most innovative ones (collections, surveys and interactive experiences, reels), we draft the best ideas for the approval of the final formats through quality contents in line with the organic ones and with your brand’s values and peculiarities.
Once your ads have been set and optimised we go online.
We monitor the progress of the campaign and its results
Every social ads campaign has its KPIs, measurable elements that allow us to understand its performances.
Through the monitoring and the KPIs analysis, we evaluate if some adjustments are necessary because maybe something doesn’t work as expected and, at the same time, allow us to improve the initial strategy.
Why should you rely on us for your Social Ads campaign?
Because our agency has the right expertise in planning and managing customised Social Ads campaigns able to achieve your marketing goals.
Facebook Blueprint Certified
Google Partner
Analytics qualified individual
Bing Ads Accredited Professional
Shopify Partners
FAQ - What you need to know about Social Ads campaigns
Depending on what’s your goal, you can select from the following goal categories: Sales, Leads, Website traffic, product and brand consideration, and Brand awareness and reach.
Retargeting is an online advertising method of reaching out to previous visitors of your website or app, by displaying ads. Retargeting offers an opportunity to recapture potential leads or customers if they left your site without converting or meeting a marketing goal. It’s a great instrument to increase your conversions, but only if properly made. If done “aggressively” can have an adverse effect.
It depends on your goals, on your target audience, on the amount of ads you want to sponsor and on how long you want them to be active. The cost of a social advertising campaign is related to its creation and management.
Yes it is. Your ads can be modified at any moment depending on your strategic choices. It’s possible to modify the plan, the budget invested or the type of publication.
The social advertising campaigns don’t directly improve the organic web positioning, but they increase the brand notoriety. And, from a SEO perspective, that’s anyway very important.
